0 traffic to 30 leads and 4 clients (Law Firm)

Introduction

She did what everyone does when they realize they need marketing. She hired an agency, paid the invoice, and waited for clients that never came.

The problem – 700 EUR spend, 0 clients 

A lawyer reached out to us with a familiar situation:

• She already had a website
• She was already running ads
• Traffic was coming in
• Clients were not.

Not „low conversion” – zero conversion. Classic case of activity without a system.

Before she ever spoke to us, the lawyer had already done what most business owners do when they realize they “need marketing.” She found a marketing agency, had a few calls, and paid them to build her a website.

They charged her around $700, delivered a finished page, and that was the end of the relationship.

To be completely honest, this is where a lot of our frustration with marketing agencies comes from, because this isn’t an exception, it’s the default.

The goal was never to bring her clients.
The goal was to finish the job, send the invoice, and move on to the next project.

Nobody who was involved in building the website stopped to ask the only question that actually matters:
“Will this page bring in clients?”

There was no guarantee, no accountability, and no interest in what happened after launch.
Once the site was handed over, the responsibility quietly shifted back to the business owner, who was now left wondering why “marketing” wasn’t working again.

Why It Wasn’t Working (And Why That Wasn’t a Surprise)

When she reached out, she already had “everything set up.” 

She had a website, she was running ads, traffic was coming in. And still, zero clients. Once we looked at it, it made sense immediately.

Problem 1: the site was terrible on mobile.

The site was slow, awkward, hard to read. Which is wild, because people searching for a family lawyer aren’t sitting at a desk with coffee, they’re usually on their phone, stressed, scrolling fast, trying to figure out who they can trust.

It’s not her fault: I mean, you can’t do a deep dive into marketing studies for 40+ hours just to get new clients. You have marketing experts to do that for you.

Problem 2: the page wasn’t built for customers.

It was built for the lawyer.

It talked about credentials, experience, generic legal phrases that could apply to literally any firm. What it didn’t do was speak to the actual person landing on the page.

There was no clear explanation of the real problem the client was dealing with.

• No empathy – which you need if you’re dealing with family matters.
  
• No “this is for you if…”
  
• No clarity around who the service was actually meant for.

Problem 3: there was nothing to do.

• No real offer.
  
• No strong call-to-action.
  
• No funnel.
  
• No guidance.

Just a generic page sitting there, hoping the right people would somehow connect the dots on their own.

They didn’t, because they never do.

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„Your August performance on Google Search”

• 630 clicks (web)
  → How many times users clicked through to your website from Google Search.
• 10.5K impressions (web)
  → How many times your website appeared in Google search results.
• 4 pages with first impressions (estimated)
  → Pages that appeared in Google Search for the first time during this period.

How our Speedrun System fixed the errors 

We didn’t touch branding.

We did 3 things:

1️⃣ Built one landing page with a clear, productized legal offer
2️⃣ Removed friction and focused on one action
3️⃣ Redirected ad traffic into a simple qualification flow

Speedrun System Results in 30 days

• 30+ qualified leads per month
• 5 new paying clients per month
• Predictable, inbound demand — not guesswork

And this is exactly why we don’t build websites the way agencies do.

Most agencies are paid for output, not outcome.
They sell design, pages, hours, or deliverables, not results.
Whether the site converts, qualifies leads, or generates revenue is someone else’s problem.

That model makes guarantees impossible.
And that’s not an accident.

When we build a landing page or a full lead-generation system, we tie ourselves to the outcome, because otherwise the work doesn’t matter.
If the system doesn’t perform, you don’t pay. Not partially. Not later. Not with excuses.

That guarantee exists because we don’t ship “nice websites.”
We build systems with a very specific purpose: turning real people with real problems into real inquiries.

If we can’t stand behind the result, we won’t sell it.
That’s the line we refuse to cross — and the reason Speedrun exists in the first place.

The $1 Blueprint 

This Blueprint exists for one reason: so you don’t gamble $1,997 on marketing guesswork.

Instead of pitches, promises, or opinions, you get a custom, business-specific plan that shows exactly how qualified leads would be generated for your company - before anything is built.

Inside the Blueprint, you’ll see:

• where your leads should come from
• what offer actually converts in your market
• realistic cost and volume expectations
• how the funnel should be structured
• what qualifies as a “real” lead (and what doesn’t)

No templates, generic advice or obligation to move forward.

It’s $1 because the risk should be zero, not because the value is low.

Read it once.
Then decide if you want this built properly, or not at all.

👉 Get your $1 Lead Engine Blueprint