376 leads / 6 enterprise quote requests

Introduction

“That’s a bold promise… weren’t you afraid it wouldn’t work?”

This is what a company CEO asked us when we told them that we would generate 100 relevant leads for a B2B company in 30 days — completely free.

The goal was nothing less than building an automated system that effectively works as the selected B2B company’s own sales representative, 24/7.

The Goal: 100 New Leads in 30 Days, for Free

There is enormous distrust toward marketing agencies in the Hungarian SME sector, and for good reason. Many agencies still measure input, not output:

• Was the post published?
• Are the ads running?
• Was a newsletter sent?

Whether any inquiries actually came in is often treated as secondary.

Don’t get us wrong: building a truly customized, creative, and effective marketing campaign from scratch — including branding, website, and communication — is incredibly difficult.

And in many cases, marketers are given so little room to maneuver that delivering real results becomes almost impossible. As a result, they often avoid taking responsibility altogether.

If there is no trust between the business owner and the marketer, there is no accountability either. In that case, marketing is no longer an investment — it’s just another line item on the cost list.

A Campaign Where We Generated 100 Relevant B2B Leads in 30 Days for $0

This was not an audit.
Not a consultation.

This was a complete marketing system, where we:

• defined the strategy,
• built the campaign,
• created a high-converting landing page,
• produced, set up, and ran the ads,
• optimized, tracked, and refined everything.

The company’s only job was to handle the incoming leads

Why Did We Do It for Free?

Not because we were bored.

We wanted to set an example and publicly document:

• how marketing that delivers real results is built,
• what a transparent, working campaign looks like,

and what happens when marketing finally focuses on output

The Marketing Speedrun Process

1. 40 Applicants × 15-Minute Calls = 600 Minutes of Conversations in 5 Days

B2B companies had 14 days to apply for the Marketing Speedrun. We couldn’t wait to speak with all 40 applicants in a 15-minute discovery call.

During these short conversations, we introduced ourselves and learned where each company currently stood and what their biggest marketing bottleneck was.

Since the launch of the Marketing Speedrun, we stayed in regular contact with applicants via email — intentionally, in small doses, to avoid overwhelming them.

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2. The Selected B2B Company: Pszichoforyou

When an employee doesn’t feel well at work, it can be measured in costs.

For 7 years, Pszichoforyou, led by Eszter Judit Szabó, has supported mental well-being — from self-awareness to workplace burnout. Through their Business Edition, company leaders can create a supportive office environment using their podcast series and talks.

Workplace mental health is also a core value for us, as a healthy atmosphere directly impacts not only individual well-being, but company performance as well.

The next step was requesting all access credentials — website, Tag Manager, Google Analytics — and holding a deep marketing meeting focused on the buyer persona.

3. Speedrun Day 7: What Was an Idea on Monday Became a Live Ad Campaign

Within seven days, we completed the following:

✅ Deep-dive meeting on the product and buyer persona
Thanks to Eszter’s team’s thorough preparation, we only needed to complement this with market research.

✅ Marketing strategy completed
We defined focus, messaging, channels, and resources.

✅ Newsletter flow written
Automated, yet personal.

✅ Ad creatives and copy created

And this was just the beginning. Next came landing pages, A/B tests, and fine-tuning.

The goal wasn’t to close all customers in two weeks, but to build a working lead-generation system that keeps delivering new leads even when we’re not actively managing it.

4. How We Collected 300 Newsletter Subscribers in One Week

We started from Pszichoforyou’s B2B podcast series, which companies can make available to their entire teams for internal mental health development.

However, it quickly became clear: promoting a podcast alone isn’t enough to capture executives’ attention.
“Listen to a podcast” is not a business argument.

So instead of advertising the product directly, we took a step back and identified a topic that genuinely resonates with decision-makers and allows for meaningful education.

That’s how the Work-Life Balance newsletter series for executives was born.

We didn’t rely on motivational quotes or lightweight content, but highlighted business-critical issues:

• Burnout reducing leadership and team performance
• Decision fatigue undermining strategic thinking
• Hidden turnover costs silently draining company resources

These are rarely discussed in business terms — yet they have very real financial and human consequences.

And here’s the key insight:

💡 If we had started with a sales pitch, the door would have closed immediately.

The response was outstanding. In the first 12 hours alone, we gained over 100 subscribers — all B2B decision-makers, executives, and HR leaders.

Within a week, we tripled that number. More importantly, these people are still reading, responding, and engaging.

5. Marketing Speedrun Results: 376 New Leads, 6 Requests for Proposals

During the Marketing Speedrun, we didn’t stop at 100 leads. We aimed higher.

We built a lead-generation system that works around the clock, continuously delivering new inquiries.

Results:

• 100 leads from Facebook ads at an average cost of 514 HUF (1,33 EUR) per lead
• 376 new newsletter subscribers, primarily senior executives from multinational B2B companies
• 6 requests for proposals, all from large enterprises
• Total ad spend: 51,425 HUF (132,63 EUR)

Even we were surprised.

A typical Facebook campaign starts at around 90,000 HUF. We attracted top decision-makers for one-third of that cost.

Newsletter Flow Performance

Over the 30-day campaign, we generated 376 new leads, primarily senior executives and company leaders from multinational B2B firms. We delivered genuinely valuable content to them.

Key metrics:

• Open rate: 60% across the entire flow — far above average
• Click rate: Also above industry benchmarks
• Unsubscribe rate: Slightly higher than average, which is normal for cold lists and can be improved long-term
• Delivery rate: We used simple, text-based emails to avoid spam filters

The results speak for themselves: 6 new requests for proposals, all tied to enterprise-level companies that are normally extremely difficult to access.

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