How we generated 45 leads in 2 weeks with money-back guarantee
Introduction
“We urgently need new clients…” That’s how our collaboration with this law firm started. We made a simple promise: If we don’t deliver results within 30 days, we refund our entire fee.
The story in a nutshell
A Hungarian law firm reached out to us because they urgently needed new clients. Although they were a small firm, they had extensive experience working with multinational companies and international clients.
They weren’t looking for long-term promises or vague projections. They needed real, qualified inquiries-fast, measured in weeks, not months.
Why No Sane Marketing Agency Says Yes to This - and Why We Offered a Refund Guarantee
There’s a reason most marketing agencies insist on at least three months before expecting results.
Generating high-quality leads in just a few weeks is extremely difficult. To make it work, you must know exactly:
- What your potential clients actually want,
- Where to find them,
- What kind of offer they will say yes to - especially when the traffic is cold and they’ll only see your ad two or three times,
- How to assemble the entire system properly (and if you’ve ever launched a Facebook campaign, you know the platform often feels like it’s working against you, not for you).
This is why 99.9% of marketing agencies refuse urgent projects. We know this firsthand because we worked inside agencies for years.
And when some agencies do say yes, it usually comes with a catch: they demand a high sum upfront, with zero guarantees.
That may sound harsh, but it’s the uncomfortable truth. Many agencies simply don’t care whether you succeed in the end. only that the invoice gets paid.
We accepted this project for two reasons:
- We understand the legal market,
- And we genuinely enjoy difficult challenges,
That’s why we were confident enough to offer a refund guarantee.
Emergency Client Acquisition – What Doesn’t Work Elsewhere, Works Here
Turning a brand-new, lifeless website into a lead-generating machine in record time is usually considered a mission impossible.
Why?
Because a new site typically has:
- No valuable content,
- No audience data,
- No refined target group,
Which means ad algorithms are basically blind, guessing who might be relevant.
But the goal was crystal clear:
Bring in real, converting leads for the law firm within 30 days.
How Do You Build a Client-Acquisition Campaign From Zero?
Step 1: Choosing the Right Legal Specialty
No two law firms are alike. Each excels in different areas and serves different types of clients.
That’s why we start with a deep-dive strategy call to uncover:
- Which case types generate the best feedback
- Which services are most profitable
- Which client profile the firm can serve at the highest level
Instead of talking to everyone, we focused only on those most likely to convert.
When this step is done right, campaign efficiency doesn’t improve slightly, it multiplies.
Step 2: Identifying Where We Deliver the Most Value
Before writing a single ad, we had to answer three questions:
- Who is the ideal client?
- What makes this firm different?
- Why should they be chosen over every other lawyer online?
No fluff. Just positioning that actually resonates.
Step 3: Building the First Version of the Client Journey
At this stage, the foundation came together:
- Website structure
- Lead forms
- Analytics and tracking setup
No guesswork. Everything measurable.
Step 4: Crafting the First Ad Messages
This is where creativity meets strategy.
We tested:
- Scroll-stopping headlines
- Visuals that communicate trust and authority
- Promises that are attractive and legally defensible
Because empty hype doesn’t convert, credibility does.
Step 5: Launch, Learn, Optimize
Once data started flowing, clarity followed.
We could see:
- Where high-quality leads came from
- Which ads actually converted
- Which locations and audiences to exclude
- Where users dropped off
Even while the system was still in learning mode, the signs were obvious:
better traffic, sharper targeting, and real inquiries coming in.
The Marketing Speedrun Results: 29 high-quality Leads in 30 Days
Let’s talk numbers.
- 690 ad clicks
- 29 qualified inquiries
- 328,000 HUF ad spend
Out of the 29 leads:
- 19 were tracked directly online
- Additional inquiries came via:
- Webflow forms
- Phone calls
In short: 29 verified, real prospects delivered to the law firm.
Were there any bad leads?
Of course, out of the original 45 leads, 16 were irrelevant. Since the website had just launched, some irrelevant leads were inevitable - and we made this clear to the client in advance, so expectations were aligned from day one.
However, as the ads ran over the following 3–4 weeks, we continuously optimized the campaigns and significantly improved traffic quality. By the end of the period, the system was already filtering out low-quality traffic and attracting far more relevant inquiries.
Improving Traffic Quality: Less Noise, More Signal
Early on, we saw irrelevant traffic from countries like India and Pakistan.
That’s normal in the learning phase.
But as optimization kicked in, those visits disappeared.
By the end of the month:
- The vast majority of traffic came from Hungary
- The system learned exactly who to target
That’s how scalable performance starts.
What Does This All Mean?
Even in a short campaign — still in learning mode — we:
- Generated 29 high-quality leads
- Increased high-quality Hungarian traffic
- Eliminated irrelevant clicks
- Sharpened targeting continuously
This is the foundation of a long-term, predictable client acquisition system.
And based on experience, results only improve as more data accumulates.
Start here, if you’re interested in Marketing Speedrun
This Blueprint exists for one reason: so you don’t gamble $1,997 on marketing guesswork.
Instead of pitches, promises, or opinions, you get a custom, business-specific plan that shows exactly how qualified leads would be generated for your company - before anything is built.
Inside the Blueprint, you’ll see:
- where your leads should come from
- what offer actually converts in your market
- realistic cost and volume expectations
- how the funnel should be structured
No templates, generic advice or obligation to move forward.
It’s $1 because the risk should be zero, not because the value is low.
Read it once.
Then decide if you want this built properly, or not at all.
👉 Get your $1 Lead Engine Blueprint
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